How to Make a Music Video

On the eve of Hurricane Irene, we were summoned to a Williamsburg rooftop by the boys in Atomic Tom to make a video for their new single. We've had fun with the AT kids before, be it rocking out on the East River under fireworks or watching them become international YouTube superstars or exploring the effects of jalapeno margaritas and roasted grasshoppers on the gastrointestinal system...but some things are better left unblogged.


But ANYWAY, the beautiful weather showed no sign of the impending storm, and we spent a glorious late afternoon and sunset slathering ourselves with zinc oxide, doing arts and crafts...


...and molding 10 pounds of ground beef into approximately 65 hamburger patties with our bare hands...


because that is what rock and roll is all about.


And then we drank vodka out of the bottle and put paper bags on our heads...

...while Ben yelled at us to "Jump! JUMP! MORE!" and we had to listen to him because he had a megaphone.
And then I did the running man, and it was documented for all time at around the 3:30 mark.

And then we drank all the wine and moved the furniture around.

And I think there was cake.

And that is how a music video is made.

Here it is: